100% Design is the largest and most prestigious annual design event in the UK. As the commercial cornerstone event of the London Design Festival it attracts visitors, exhibitors and press from around the world.
Media 10’s purchase of 100% Design matches long-standing knowledge, experience and contacts across the design industry to a world famous flagship trade event for the first time. The new show will be completely revised, revolving around a central bar, and defined by four new shows - each with its own dedicated section of the floor plan: 100%Interiors, 100%Office, 100%Kitchen & Bathrooms and 100%Eco Design & Build. A tunnel entrance, an auditorium seating 200 and a dedicated area for international pavilions will also be new for 2012.
Three key factors will enable Media 10 to reinforce 100% Design’s position as the premium design event in the UK – design industry contacts, marketing and extensive events experience.
Companies able to exhibit as part of 100% Design will be carefully selected. The process of selection will be undertaken by a Media 10 panel including Design Portfolio Director, Daren Newton and Show Director, William Knight. Companies will be required to have agreement on product-ranges and stand design to ensure 100% Design has the very highest quality of exhibitor and presentation.
As the high-end professional trade event, 100% Design promises to be a truly inspirational show with the best brands and products, leading events programme and a highly targeted audience. As a consequence, Media 10 expects to draw in over 40,000 visitors dominated by architects, (interior) designers, manufacturers, specifiers and members of the design press.